How to create Instagrammable Moments For Your Live Event
Live dog portraits at Maison Assouline, London to celebrate the launch of book ‘Chic Dogs’.
Whether you are launching a luxury brand, celebrating a store opening or putting on an exclusive event, live illustration can elevate your brand in ways you may not have considered.
Sometimes it can be hard to stand out from the crowd, get your brand seen and your customer experiences captured.
In an era where brand visibility lives on social media, your launch needs to be more than ribbon cutting. It needs to be all about experience and atmosphere. More to the point - something your guest must get a photo of!
So with all that in mind, here are 3 ways you can create instagrammable moments for your luxury event and capture the experience of your guests and customers perfectly.
Create A Focal Point
When you invite a live illustrator to your event, you are creating a focal point in the room. It can be a place where guests gather round, drink champagne and observe the artist at work - what a unique experience!
With a live illustrator in the room, your launch suddenly feels curated and thoughtful. A live illustrator can create a buzz in the room - a reason for your guests to pull out their phones and press record.
Use a special hashtag unique to you and you’ve suddenly got lots of eyes on your brand. It certainly beats another boring photobooth.
Photo of Helen Ridley by Studio Rouge Photography
Special Keepsakes
The beautiful thing about hand painted live illustration is that guests can then take a special keepsake home with them. Forget a generic bag filled with merchandise, think about how much more personal an exclusive a bespoke portrait feels to the guest.
They can take it home, hang it on their wall and it is much more likely to be photographed and shared on social media. Your brand becomes part of their story and they will certainly remember the experience!
Live Portrait at a Corporate Christmas Party
It’s All In The Reveal!
It isn't just the process of painting a portrait that is special, it’s the reactions to the portraits afterwards. These reactions captured on film can make engaging clips for your TikTok or Instagram followers.
You can capture the laughter with a friend, the close ups of the artist brush strokes and even the first glimpse of a painting. The moments are candid and genuine and can really help you connect with your audience as a brand.
Live Portrait for International Womens Day at John Lewis & Partners
What My Clients Say
“Helen was incredibly professional and completely self-sufficient, proactively engaging with customers and contributing positively to the overall atmosphere of the event. I would highly recommend her services for events looking to add something truly special and memorable.”
“We invited Helen to create live plant portraits of our customers during our shops first anniversary celebrations. Helen is a fantastic illustrator who vividly captures individuals, she’s brilliant to work with and always embraces new ideas
”
Live Portraits to celebrate Chelsea in Bloom at Peter Jones, London
All This Sounds Amazing - Where Do I Start?
If you’re planning a luxurious product launch or a unique and exclusive shop opening and want an experience that is unique and effortlessly sharable, I specialise in hand painted live illustrations, creating keepsakes that extend the life of your launch long after the final glass of champagne has been poured.
Please get in touch and I’d love to discuss how we can work together.
You can also sign up to my mailing list to keep up to date with my latest projects and events.
